There are two types of marketing
-Traditional Marketing
-Digital Marketing

Traditional marketing can be divided in 3 parts
- Research
-Analysis
-Implementation

Digital marketing has 4 pillars
- SEO (Search engine Optimization)
-SEM (Search engine Marketing)
-SMO(Social media Optimization)
-SMM(Social Media Marketing)




SEO

it is the process of increasing the visibility of our website products and services in search engine by organic method is known as SEO.

SEO is divided into two parts
-On page seo
-off page seo

on page seo is the process of increasing the visibility of our website product or services in search engine by applying necessary changes in the html coding part of our website.

off page seo is the process of creating network of our website with other similar category website on the world wide web for increasing website visibility in search engine.

What are robots?


Robots are the set of instructions or commands given by search engine to perform a specific task.
google-spider/google bot
yahoo - yahoo bot
bing- Scooter/bing bot
yandex- yandex bot
Baidu- baide bot
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Algorithm of search engine

Crawling - process of reading the website is known as crawling.

Indexing - is the process of saving the crawled data within itself for a temporary time period.

Caching- is the process of saving the indexed data to search engine servers is known as caching.

Practices of SEO types

White hat techniques
black hat techniques
grey hat techniques

White hat techniques are those SEO practices which are considered as legal SEO techniques in Search engine rule book.

Black hat techniques are those SEO practices which are considered as illegal SEO techniques in search engine rule book

grey hat techiques are those SEO practices which are neither ethical nor unethical practices of SEO for particular instant of time.

Google updates


Onpage- Panda
Offpage-Penguin
Local business-Hawk
Mobile updates- Humming bird